Explore my professional journey!
I specialize in leading large-scale digital transformations within global, matrixed business environments, focusing on enhancing customer experience (CX). With a strong foundation in designing innovative web technologies, building robust teams, and creating effective operational models, I support digital initiatives and drive performance improvements.
My approach is rooted in servant leadership and coaching, empowering teams to achieve their best and fostering a culture of continuous growth and collaboration.
WHAT I DO
I build digital technologies and teams.
My mission is twofold: to deliver profitable digital experiences that users love and to build the "experience behind the experience"-- a well-organized team with energized employees that support the delivery of these digital experiences.
BUILDING PROFITABLE DIGITAL PRODUCTS
I develop the vision, strategy, & roadmap for a portfolio of digital products & lead design & delivery teams from idea-to-execution.
- UX/UI Design
- Product Management
- Marketing Strategy
- Branding & Communication Strategy
- Content Strategy
- Research & Insights
- Analytics & Optimization
BUILDING HIGH PERFORMING TEAMS
I develop the experience behind the experience a team with energized employees and efficient operations.
- Talent Management
- Training
- Hiring & Recruiting
- Team Development
- Change Management
- Process Design / Improvement
- Organizational Design
LEADING UX AT SCALE
Much of my experience involves providing UX leadership within global, matrixed business environments across a wide range of customer segments, products groups, industries groups, technology groups, regions, brands, agency partners, distributors, and subsidiaries.
What this means: Regardless of the environment, I have the ability to navigate complexity and deliver results!
TRADITIONAL EXPERIENCE
20+ Years of Business, Marketing, Technology, & Design
I have led UX and digital transformation efforts at a highly-matrixed, global enterprise, an established marketing agency, a freshly minted IPO, and a small, up-and-coming startup.
I lead a team responsible for driving digital transformation, customer experience, and marketing improvements across global markets for Caterpillar’s Building Construction Products (BCP) division. Partner with business leaders , product groups, technical teams, and external agencies to develop the business unit’s customer experience across all marketing platforms.
CORE RESPONSIBILITIES
My team is responsible for:
- CX Strategy and Governance: Conducting research, developing customer journey maps, creating personas, and deriving insights to guide CX initiatives.
- MarTech Strategy and Oversight: Building infrastructure for media, Cat.com, email marketing, Salesforce Marketing Cloud, Salesforce CRM, and personalization.
- Analytics and Insights: Developing and delivering standard reports, dashboards, and analyses across multiple business units.
- Regional Support and Training: Providing consultative support to regions and training marketers globally to enhance capabilities.
KEY ACCOMPLISHMENTS
- E-commerce Platform Revamp: Led the team that revamped Shop.Cat.com, launching new capabilities, expanding to new products, and integrating with the broader experience, reaching over 1 million users monthly.
- Marketing Analytics Platform: Lead the team that spearheaded the company’s first marketing analytics standard reporting platform. This includes constructing a data warehouse and built customized reports for multiple business units.
- BCP’s Website Overhaul: Led a multi-year initiative to develop and implement a comprehensive UX strategy, templates, content strategy, and personalization features. Also responsible for training regional marketing teams and agencies.
- Pricing Strategy Innovation: Led the initiative to expose MSRP on Cat.com and developed a model allowing multiple dealers to showcase their pricing based on specific machine configurations. No strategy or technology solution existed previously.
- CX Mapping and Strategy Development: Developed the division’s first detailed global CX customer journey map, audience segment strategy, and CX playbook, which now informs regional marketing strategies.
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At RLI Insurance, I lead vision and strategy across all customer-facing enterprise digital channels. Partnering with executives and business unit leaders, I’ve built the organization’s user experience, customer insights, and marketing capabilities.
CORE RESPONSIBILITIES
- Team Management – Leading a team of full-time and freelance researchers, data analysts, UX strategists, and developers
- Process / Capability Development – Establishing processes, tools, and training to deliver new web experiences and digital marketing strategies to internal clients
- Product Management – Serving as a product manager for key digital platforms, evolving capabilities and functionality. Responsible for driving vision, roadmap, and backlog
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KEY ACCOMPLISHMENTS
- Built an enterprise-wide design system and governance standards
- Established an enterprise web accessibility compliance process and training
- Consolidated several subsidiary marketing websites and technologies into one
- Streamlined enterprise marketing technologies
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At Caterpillar, I led the vision, strategy, and roadmap for a digital product with more than websites, including Cat.com, the corporations’ primary destination for marketing content with more than 1M visitors monthly. I partnered with marketing leaders, dealers, and technology leaders across all business units, industries, and regions to synchronize business and marketing goals with customer needs.
CORE RESPONSIBILITIES
- Product Team Leadership – Direct the work of a multi-disciplinary team of strategists, analysts, researchers, designers, and developers.
- Program Management – Oversee multiple parallel workstreams in agile environment. Champion product vision and progress across executives, leaders and stakeholders.
- Strategy Planning – Develop vision, strategy, & roadmap. Align roadmaps based on business priorities. Set clear objectives. Deploy team resources to achieve goals.
- Research & Analysis – Conduct qualitative and quantitative research. Identify and prioritize gaps. Generate ideas for technology enhancements and experience improvements.
- Solution Design – Build epic and feature-level strategies, UI/UX designs, and requirements. Collaborate with multiple business stakeholders and SMEs to craft strategies and designs that work across all personas and scenarios.
KEY ACCOMPLISHMENTS
- Led a multi-million-dollar digital transformation effort for Cat.com and several connected sites
- Led the redesign of the Product Experience for Cat.com
- Developed a UX and content strategy for the Cat.com Industry Experience redesign
- Developed a design system and design process for the Cat.com team
- Led the design of Calculator Tools for Cat Financial
- Co-led the UX strategy and design for Cat’s new eCommerce capability for Machines
- Led global research efforts, as well as the creation of enterprise-level and industry-specific personas and customer journey maps
- Provided strategic UX consultation for CatRentalStore.com‘s redesign and replatform
- Provided strategic UX and marketing consultation for NPI launch of Cat Portable Generators
- Oversaw team that redesigned Cat.com Dealer Locator Tool, Cat.com Navigation Menu, and Cat Product Comparison Tool
- Led early UX Strategy for Virtual Product Tour (3D VR/AR) capability
- Digital Transformation– Serve as key change agent by driving multiple agency-wide initiatives. Champion digital change by educating agency and client teams to increase digital capabilities and effectiveness.
- Team Management– Recruit, hire, train, and develop Strategy team members. Oversee all strategy work that flows through the agency, providing leadership and support to Strategy department.
- Process Management– Develop and document standardized procedures to support and streamline daily operations. Create standard deliverables & templates, enabling the team to consistently create high-quality work.
- Relationship Management- Partner with other department leaders to facilitate workflow, collaboration, and communication across the company. Build relationships with partners, vendors, and freelancers to ensure smooth intercompany processes and collaboration.
- Digital Marketing Strategy Development – From strategy-to-execution, provide digital leadership and strategic expertise across multiple client engagements. Plan, implement, manage and optimize global multi-channel marketing strategies with a strong focus on total customer experience.
- Deployed a talent management process to recruit, hire, train and develop Strategy team. Developed agency onboarding program.
- Key driver of agency-wide process improvement initiative. Built business process maps to illustrate workflow and identify waste.
- Developed strategic framework and toolkit which includes standard templates, enabling the team to consistently create high-quality work.
- Project work includes Caterpillar’s Product Support, EMSolutions, Cat Connect, CONEXPO, Technician Recruiting (winner of 2014 AdAge Small Business B2B Campaign of the Year award), Global Mining, Global Construction, CSBC, MineStar, Parts.Cat.com, On-Highway Legacy Engines.
- Digital Marketing – Designed and developed websites, emails, and social channels. Developed digital marketing campaigns. Conducted analysis and developed optimization ideas.
- Project Management– Worked with clients to define needs and project goals. Assigned resources, created project plans, and estimated project budget. Overseeing delivery of work.
- Business Management– Oversaw all functional areas including support, accounting, sales, and marketing activities.
- Marketing & Communications– Increased exposure through writing, video blogging, facilitating on-site workshops, and delivering online webinars
- Developed a marketing technology platform which enabled the management of more than 150 websites in one place.
- Designed and implemented business development strategy which accelerated growth (70+ sites within 3 months).
- Developed new capabilities and expanded services, increasing company-wide profits by 25% annually.
- Redesigned processes, reducing order-to-delivery from 3 weeks to 2 weeks.
- Developed standardized processes, manuals, & training documentation to support daily operations.
TECHNOLOGY STACK INCLUDED
Websites, blogs, campaign pages, emails, social, search, and analytics capabilities
SERVICE OFFERING INCLUDED
Web Design, WordPress Design, Corporate Blogging, SEO, Social Media, Content Marketing, and Corporate Training
- Financial Modeling & Analysis– Developed business & financial models to simulate different business scenarios, growth strategies, capital budgeting decisions.
- Budgeting– Co-managed $900M annual budget. Worked closely with executives across multiple departments to prepare operational plans.
- Financial Reporting – Preparing external financial reports for inclusion in quarterly and annual SEC filings and Board of Directors presentations.
- Business Analysis– Acted as a liaison between technical & business teams. Conducted needs analysis. Developed business requirements.& business cases.
- Performance Management– Developed robust dashboards & analytics for executives to monitor operational & financial performance.
- Developed linear supply chain optimization model to identify $6M in annual supply chain cost savings.
- Implemented plan that reduced quarterly barge lease by 40%.
- Led effort to integrate financial system with analytics software. Resulted in increased visibility to real-time, actionable business intelligence.
- Led effort to build internal software to comply with new EPA reporting requirements.
At Caterpillar, I successfully designed and led change management efforts for several global Six Sigma initiatives that redefined business operations and SAP technology. Scope included more than 400 business users throughout 12 manufacturing facilities, 5 business units, and 5 countries.
CORE RESPONSIBILITIES
- Identifying and analyzing key issues and challenges related to organizational and individual resistance to change
- Developing and executing a strategic communication and learning plan to accelerate the acceptance of changes and ensure that they are sustained long after implementation
- Maintaining documentation of findings including Stakeholder Maps, Readiness Assessments, Risk & Impact Analysis; Root Cause Analysis; and Desired & Future State AnalysisAccomplishments:
- Coordinated multiple events that built consensus across all organizational levels
- Co-Led the development of E-Learning course, on-site training sessions, and training materials
- Created multiple communications including articles, interviews, videos, presentations, and visual media
KEY ACCOMPLISHMENTS
- Developed and executed a strategic communication and learning plan that accelerated the acceptance of changes and ensure that they were sustained long after implementation.
- Facilitated meetings & training events that built consensus and cascaded strategic vision throughout multiple organizational layers.
- Created and maintained documentation of findings including Stakeholder Maps, Readiness Assessments, Risk & Impact Analysis; Root Cause Analysis; and Desired & Future State Analysis Small Business
I worked as a contractor for several small, local businesses comprehensive business and marketing plans increased revenue, managed expenses, and as a result, drove profitability and maximized business growth.
PROJECTS INVOLVED
- Strategic Planning- Developing business plans; Conducting feasibility studies in order to quantify risks and assess opportunities
- Marketing Management- Building marketing plans; Performing industry, competitive, and market research and analysis
- Financial Management- Conducting industry and trend analysis of financial statements; Creating budgets & forecasts
LESSONS LEARNED
- Demonstrated ability to think critically and adapt to varying business environments
- Learned to uncover and understand business needs & requirements
- Strengthened communication and interpersonal skills
NON-TRADITIONAL EXPERIENCE
Building people through education and mentorship
I believe in building people, because they are the bedrock of our organizations and our communities. I often give back to the business and UX community through education and mentorship.
Adjunct Professor
As Adjunct Professor at Midstate College, I provided instruction to junior and senior level business students, both online and on-site for 10+ years.
COURSES INCLUDED
Marketing Management; Financial Management; Business Ethics; Microeconomics; Business Math; Leadership & Motivation.
Author & Writer
I have shared practical guidance to help others craft innovative marketing strategies. Most recently, my focus has been on UX Strategy for enterprises.
FUN FACT
I ran a small blog called "Small Business, Big Voice", published a book titled Inbound Marketing in a Box, and delivered an annual marketing masterclass.
Speaker & Trainer
As a Speaker and Trainer, I have been honored to share my passion for business, technology, marketing and design at conferences, workshops, and classrooms.
FUN FACT
At Caterpillar, I was selected to travel the world to deliver an immersive leadership workshop to high-potential women leaders.
EDUCATION & SKILLS
Committed to continuous professional growth
In and out of the classroom, I am committed to expanding my knowledge and growing as a professional. I have invested hundreds of hours to ongoing professional development including workshops, conferences, & courses.
EDUCATION
Masters of Business Administration
Franklin University, Columbus, Ohio. 2007.
Bachelors of Business Administration
Midstate College, Peoria, Illinois. 2004.
Training & Certifications
User Experience Certification
Neilsen Norman Group, 2017.
Marketing Cloud Certifications
Oracle (Eloqua), 2014.
Certified Associate in Project Management
Project Management Institute (PMI)
Modeling & Projecting Financial Statements
KPMG Executive Education Programs
Organizational Change Management Workshops
Caterpillar University.
Plus hours more of courses, research, and conferences.
SKILLS
Management Skills
RELATIONSHIP MANAGEMENT
PROJECT MANAGEMENT
CHANGE MANAGEMENT
FINANCIAL MANAGEMENT
INNOVATION MANAGEMENT
COMMUNICATIONS
TRAINING
General Marketing Skills
DIGITAL STRATEGY
DESIGN
CONTENT STRATEGY
BRANDING STRATEGY
COMMUNICATION STRATEGY
Digital Marketing Skills
WEB DEVELOPMENT
UX / UI DESIGN
MARKETING AUTOMATION
SOCIAL MEDIA MARKETING
MOBIL MARKETING
DIGITAL ADVERTISING
SEARCH MARKETING
EMAIL MARKETING
WEB ANALYTICS
UX / UI Skills
USER RESEARCH
USABILITY TESTING
PERSONA DEVELOPMENT
CUSTOMER JOURNEY MAPPING
STORYBOARDING
WIREFRAMING
PROTOTYPING
TASK ANALYSIS
REQUIREMENTS GATHERING
INFORMATION ARCHITECTURE
INTERACTION MODELING
Programming Languages
Technologies
- Salesforce
- Adobe Experience Manager
- WordPress
- Eloqua (Marketing Automation)
- Adobe Creative Suite
- Figma / Sketch / XD
MY APPROACH
The method behind the madness
Over time, I have developed an approach to solving tough problems. And I have applied it again and again to different challenges with great success.
Process
I have developed a strategic framework which I have used repeatedly to help me through through complex challenges and assemble the building blocks of a strategy.
PROCESS
I have developed a framework called EPIC which I have used repeatedly to help me through through complex challenges and assemble the building blocks of a strategy. It’s geared toward marketing strategies, but it is flexible enough to be applied to UX, product development and other strategic needs.
Principles
No matter what the challenge before me is, the following principles and mindsets guide how I show up and move work forward.
Principles
No matter what the challenge before me is, the following principles and mindsets guide how I show up and move work forward.
Always apply enterprise thinking.
Value prototypes or live products over deliverables.
Lean into difficult conversations.
Never trust a perfect, unchanging strategy.
Value progress over perfection.
Courageously say: “I don’t know”.
There is no such thing as a user experience without the user.
Work fast, fail faster.
Find the common thread.
Values
The following values shape my life. I look for organizations and people who have shared values.
Values
The following values shape my life. I look for organizations and people who have shared values.
I used to believe that I needed to go from point A to point B in a straight line to be successful.
Graduate from school, work the same job for decades, retire, then die with lots of money that I could not spend.
Parents, schools, and society teach us this.
But life and unexpected twists and turns has made my perfect plan— my straight line— curvy.
As Oprah said in her “conversation” with me in 2014 (see image), there are a lot of potholes and detours along the way. Sometimes you have to go back in order to move forward.
Rather than be ashamed of these curves (as I once was) I have learned to embrace and celebrate them. There is nothing interesting about a straight line, but a curvy line has character.
In a professional context, the curves that I have encountered are the very reason why I have a wide range of experiences, roles, and skills to pull from at a moments notice. Now, I seek out different experiences that make me a more well-rounded person and a more saavy business woman.
As cancer attacked my father’s body during my senior year in high school, he was determined to impart his wisdom to my sister and I and leave behind his legacy.
He died a few days after I graduated, but in a few short months he shared as many life lessons as he could.
He painted beautiful pictures while in excruciating pain because he did not want to take the heavy morphine that he had been prescribed.
When I asked him about the meaning behind the painting pictured here, he said “the only time that you should ever look down on someone is to help them up.”
He explained that we have a responsibility to help others — whether it is a helping hand, encouragement, a listening ear, or something else that they may not even know that they need. He also explained that sometimes we are the helper and sometimes we are the helped. When we help others will simultaneously unlock their potential and our purpose.
This is why you will find me helping others — whether in the work or sharing my knowledge.
A friend of mind sent me this quote (see image) which instantly made me tear up. In part, because I can be a weepy, sentimental cream puff at times. But also because it hit a nerve.
We live in a more “evolved” society, yet many conference tables in corporate America don’t have any seats filled with people of color. Or women. Or women of color. Those of us that are at the table don’t always feel welcomed – whether it is due to unconscious bias or flat out discrimination.
We sometimes have to: work in overdrive to gain acceptance and prove our value against a higher set of standards; adjust our style so that our assertiveness, boldness, or passion is not mistaken as aggression; and fight-off double binds that force us to make a choice between being a respected leader and a likable person.
But I made a decision early in my career to not shrink, dim my light, or play small. In some cases, this has meant sitting at the table and with my very presence, redefining what the table is. In other cases, this has meant building new, more inclusive tables with a new rules.
“Hi everybody!” My daughter greeted her new kindergarten classmates in a high-pitched, squeaky voice. I gave her a side-eye. Last night, she’d practiced her introduction in front of her stuffed animals and it did not sound like that. Her practice greeting was confident and cool, but that—that was someone who’d lost their confidence and just trying to be cool.
She was just 5 years old, but yet she was already experiencing what we sometimes feel when we try to be too perfect instead of just being ourselves. To many of us second-guess ourselves, believing that we somehow don’t have enough ___FILL IN THE BLANK____ to accomplish whatever is in front of us. Not only does this stop us from being who we authentically are, but it prevents us from reaching our goals.
The belief that we are not enough extends to the business place, causing us to play it safe, not take risks, and fear failure— all things that are like kryptonite to a thriving company. So I try give myself and everyone around me this gentle, but persistent reminder of something that we already know, but sometimes forget: Who you are, as you are, in this moment is good enough, powerful enough, smart enough, capable enough, and perfect enough!
Remember that scene in Avatar where Neytiri looks deep into the eyes of Jack Sully and says, “I see you”? It gave me goosebumps. What she was saying was “I see you as a person. And you are connected to me.” Then I learned that Zulu people in South Africa greet each other this way all the time. It’s tradition to say “Sawubona” or “I see you,” which means I see your spirit and I accept you without judgement. Each time they greet each other, they are making a pact that they will truly see each other.
Isn’t that all we really want as humans? To be seen and accepted as we truly are? For our existence to matter?
This concept has shifted the way that I show up in my personal and business relationships. I do not say, “Sawubona” when I walk into a room (because that would be weird), but whether interacting with leaders, peers, or subordinates, I take the time to: 1) acknowledge (even if to myself) that they are people first and our success is interconnected; 2) understand what’s happening under the surface because unexpressed needs and viewpoints can interfer with day-to-day work, block personal connections, and create unecessary confusion and 3) create safe spaces to express different perspectives — even if they are at odds— because that is where best solutions (and richest conversations) happen.
Don’t get me wrong. This has not always been the easiest thing to do. “Seeing” people requires them to see you too and I am still working on vulnerability thing. But it is so worth it because it leads to better solutions, deeper relationships, and stronger teams with a better understanding and appreciation for each other.
PROFESSIONAL BIOGRAPHY
Tiffany L. Britt, MBA
Tiffany L. Britt, MBA is a Product, UX, and Martech leader who has spent 20 years leading digital transformation efforts within start-up, agency, and Fortune 100 environments. The problems that she solves have varying degrees of complexity, ambiguity, and scale. And the roles that she plays often differs depending on the need. What is common across her work: she helps companies capture business value by aligning people, process, and technology to transform their digital capabilities and drive meaningful and lasting organizational change.
Tiffany’s diverse set of capabilities, which is both broad and deep, spans management & leadership, product development & management, experience design, digital marketing, strategic planning, and organizational development. She has a history of not only translating big strategic ideas into rich engaging user experiences and digital products at scale, but also building and implementing business transformation strategies.
Most recently, Tiffany has worked to concept, develop, and manage digital products at a one of the world’s most iconic brands. Here, she led the vision, strategy, and roadmap for a marketing technology ecosystem which includes more than 100 global websites and 15 supporting technologies. She was also responsible for leading a multi-year digital transformation initiative for the company’s largest website, which has more than 1M unique visitors each month across more than 200,000 webpages and 24 regions.
Tiffany is equally as passionate about building people as she is products, and shares her business and leadership knowledge at various conferences and speaking engagements. Several times each year, she is honored to travel the world and facilitate an immersive leadership workshop for high-potential women leaders.
Key Highlights
- Led vision and strategy for Cat.com, a site with 100K+ pages, 1.5M+ monthly visitors, 18+ regions
- Built platform which housed 100+ small business marketing websites
- Developed award-winning, multi-million dollar marketing campaigns
- Led multiple strategy, design, and development teams; built internal digital capabilities
MY BACKGROUND
A curvy line with rich experiences
I never say “no” to a challenge. Because of this, my background does not follow a straight line, but rather it curves in interesting ways. I love to master different domains, gain new skills, and explore new areas–all of which allows me to see challenges differently.
Traditional Experience
I have led UX and digital transformation efforts at a highly-matrixed, global enterprise, an established marketing agency, a freshly minted IPO, and a small, up-and-coming startup.
Traditional Experience
2019 - Present
UX & Digital Strategy Manager
At RLI, I lead vision and strategy across all customer-facing enterprise digital channels. Partnering with executives and business unit leaders, I’ve built the organization’s customer experience and insights capabilities, including:
(1) developing a team of full-time and freelance researchers, data analysts, UX strategists, and developers
(2) establishing processes, tools, and training to deliver new web experiences and digital marketing strategies to internal clients
(3) rationalizing the enterprise’s marketing technologies to ensure a strong foundation with the right capabilities, while driving down costs.
KEY ACCOMPLISHMENTS
- Building a multi-platform design system that enables designers to create rapid prototypes, gather quick feedback, and provide clear direction to development teams.
- Evolving capabilities and functionality for several digital platforms. Serving as a product manager to drive vision, roadmap, and backlog, as well as guide development work.
- Building a website platform which consolidates several subsidiary marketing websites and technologies into one infrastructure. Developing DevOps process for maintenance.
2016 - 2019
UX Manager / Product Manager
At Caterpillar, I led vision and strategy across several digital marketing channels, including Cat.com, the corporations’ primary destination for marketing content with more than 1M visitors monthly.
2013 - 2016
Digital Director
2009 - 2013
Product Director
I started, grew, and sold a web design and digital marketing agency, Edit-Ability, where I concepted, built, and managed a martech product and service that supported 150+ feature-rich marketing websites. Technology stack included websites, blogs, campaign pages, emails, social, search, and analytic capabilities.
2007 - 2011
Management Consultant / Analyst
I provided strategic guidance and analytical support to Aventine, a freshly-minted IPO who was a leader in the renewable energy industry. At Aventine, I spearheaded multiple cross-departmental projects within Logistics, Marketing, Manufacturing, Finance, and Information Technology business units.
2006 - 2007
Change Management Specialist
At Caterpillar, I planned change management efforts for several global Six Sigma initiatives that redefined business operations and SAP technology. Scope included more than 400 business users throughout 12 manufacturing facilities, 5 business units, and 5 countries.
2000 - 2006
Management Consultant
I worked as a contractor for several small, local businesses comprehensive business and marketing plans increased revenue, managed expenses, and as a result, drove profitability and maximized business growth.
Non-Traditional Experience
I believe in building people, because they are the bedrock of our organizations and our communities. I often give back to the business and UX community through education and mentorship.
NON-TRADITIONAL EXPERIENCE
I believe in building people. Not only are they the bedrock of our organizations, but the most rewarding thing in the world is to watch a person see in themselves the talent that world already sees in them. In the spirit of building people, I often give back to the business and UX community through education and mentorship.
Adjunct Professor
As Adjunct Professor at Midstate College, I have provided instruction to junior and senior level business students, both online and on-site for 10+ years. Courses include: Marketing Management; Financial Management; Business Ethics; Microeconomics; Business Math; Leadership & Motivation.
Author & Writer
As an Author and Writer, I have shared practical guidance to help others craft innovative marketing strategies. From 2009-2013, I ran a small blog called “Small Business, Big Voice” which focused on online marketing techniques. In 2012, I published a book titled Inbound Marketing in a Box.
Speaker & Trainer
Education & Skills
In and out of the classroom, I am committed to expanding my knowledge and growing as a professional. I have invested hundreds of hours to ongoing professional development including workshops, conferences, & courses.
EDUCATION & SKILLS
Education
MASTERS OF BUSINESS ADMINISTRATION
Franklin University, Columbus, Ohio. 2007.
BACHELORS OF BUSINESS ADMINISTRATION
Midstate College, Peoria, Illinois. 2004.
Training & Certifications
- User Experience Certification, Neilsen Norman Group, 2017.
- Oracle Eloqua Marketing Cloud Certifications, 2014.
- Certified Associate in Project Management, Project Management Institute (PMI)
- Modeling & Projecting Financial Statements, KPMG Executive Education Programs.
- Various Organizational Change Management Workshops, Caterpillar University.
Skills
Management Skills
Relationship Management |. Project Management. | Change Management | Financial Management | Innovation Management | Communications | Training
UX/ UI Skills
User Research | Persona Development | Customer Value Mapping (CVM) | User Story Creation | Storyboarding | Wireframing | Rapid Prototyping | Usability Testing | Task Analysis | Split Testing |Requirements Gathering & Documentation | Sitemaps | Information | Architecture Planning | Interaction Modeling
General Marketing Skills
Digital Strategy | Content Strategy | Branding Strategy. | Communication Strategy | Design
Digital Marketing Skills
Web Development | UX/UI Design | Marketing Automation | Social Media Marketing | Mobile Marketing | Digital Advertising | Search Marketing | Email Marketing | Web Analytics
Programing Languages
HTML5 / CSS3 | Javascript/ Jquery | PHP / MySQL
Technologies
Adobe Experience Manager | WordPress | Eloqua | Salesforce